SEO for Social Media
Social media is a great tool for search engine marketing projects as it can not only help drive more traffic to your website/business but it also allows you a platform with which you can engage in productive conversation with your current/potential clients.
However, if done amateurishly, your weekly social media updates may not be doing much in terms of helping to build up your web presence. How can this be? Well, simply put, if you neglect to optimize your digital content, then you are producing content that users would not easily find if they were searching for it. For instance, you may be churning out insightful content on a weekly basis on your blog that in theory would interest a significant number of people. But if you don’t implement search engine optimization techniques, then all that great content will be left out on the web to collect virtual dust. For those of you that are more visually inclined, this is comparable to adding a beautiful artistic detail to a painting every week but keeping the painting in the back door of your store where customers don’t know to look. It is a sad instance of wasted potential. Fortunately, there are simple yet effective ways to optimize the content on your social media platforms, and we’re here to bring you up to speed on what they are.
Before we go into the technical side of how to use social media to augment your SEM goals, it is important to backtrack a little so that you and your users get the most out of your social media activity. Before you can optimize your content, you want to make sure your content is something your readers will care about. The first thing you should consider is who your audience is. Who are your followers, and what do/will they get out of following you on Twitter/Facebook/WordPress/etc.? As mentioned in one of our previous posts, search engine optimization is an art, and you should always please the reader with content that will interest him/her. What you never want to do is artificially stuff your social media outlets with SEO links. Doing so will not accomplish your internet marketing goals and will instead tarnish your connection with the user (current AND potential).
Social media is a great tool for search engine marketing projects as it can not only help drive more traffic to your website/business but it also allows you a platform with which you can engage in productive conversation with your current/potential clients.
However, if done amateurishly, your weekly social media updates may not be doing much in terms of helping to build up your web presence. How can this be? Well, simply put, if you neglect to optimize your digital content, then you are producing content that users would not easily find if they were searching for it. For instance, you may be churning out insightful content on a weekly basis on your blog that in theory would interest a significant number of people. But if you don’t implement search engine optimization techniques, then all that great content will be left out on the web to collect virtual dust. For those of you that are more visually inclined, this is comparable to adding a beautiful artistic detail to a painting every week but keeping the painting in the back door of your store where customers don’t know to look. It is a sad instance of wasted potential. Fortunately, there are simple yet effective ways to optimize the content on your social media platforms, and we’re here to bring you up to speed on what they are.
Before we go into the technical side of how to use social media to augment your SEM goals, it is important to backtrack a little so that you and your users get the most out of your social media activity. Before you can optimize your content, you want to make sure your content is something your readers will care about. The first thing you should consider is who your audience is. Who are your followers, and what do/will they get out of following you on Twitter/Facebook/WordPress/etc.? As mentioned in one of our previous posts, search engine optimization is an art, and you should always please the reader with content that will interest him/her. What you never want to do is artificially stuff your social media outlets with SEO links. Doing so will not accomplish your internet marketing goals and will instead tarnish your connection with the user (current AND potential).
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